Accuracy matters.
Hit the mark with VVR, now powered by History-Based Value.
VIN-specific retail, wholesale, and listing values
Using the largest vehicle history data network in North America and advanced machine learning technology, our History-Based Value engine can generate values unique to each VIN, helping you avoid overpaying for inventory.
Daily inflow of retail sold data
Only VVR draws on a daily inflow of actual retail sold data, along with listing and wholesale data, to stay in-tune with rapidly changing markets, so you can maximize profits on every appraisal.
Largest database of comparables
With the largest database of current and historical comparable vehicles, including rare models, VVR can provide valuations when other tools cannot so you can spend more time selling.
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History-Based Value
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Other Valuation Tools
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| Year, Make, Model, Trim & Features |  |
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| Odometer | |
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| Location | |
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| Accident/Damage History | |
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| Service History | |
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| Ownership History | |
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| Vehicle Use (Rental, Fleet, Personal) | |
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| Weekly Adjusted Market Trends | |
Complimentary widget for your website
Capture more quality leads from your website with complimentary access to the Vehicle Trade-in Widget with every VVR subscription. The widget seamlessly integrates into key areas on your website to provide visitors with accurate trade-in values based on same retail sold data that’s used in VVR.
Once a lead comes in, use VVR to pinpoint the trade-in value based on the vehicle’s unique history and build an Offer Sheet to close the deal. That’s how the two tools work together to help you sell more cars!
See what our customers are saying:
“VVR is an outstanding customer-facing tool that helps our salespeople interact with potential clients. There is always some resistance from clients regarding trade-in values and market conditions, and VVR is a tool our salespeople use to make everyone’s life easier. VVR’s history-based values make appraising trade-ins quick, so we can get to the sale faster.
We were the #1 Acura store in Western Canada for the month of May 2023, and VVR is a powerful tool we use every day to help maintain our high level of performance!”
Bradley Cashmore, Sales Manager, Northwest Acura
“VVR fills the gaps of our existing valuation tools. Seeing what vehicles are retailing, wholesaling and listing for in one place saves us a ton of time. Plus, knowing what similar models actually sold for helps us justify what we think the value should be to our customers. Just because there’s a handful of listed vehicles around the same price doesn’t mean they’re actually going to sell for that price. VVR gives us more ammo to work with when putting numbers on a trade so we can win more deals at higher margins.”
Mike Maric, General Sales Manager, Mercedes Benz, London, ON
“VVR is more accurate than other generic tools we’ve tried because the values automatically reflect the history of each vehicle, helping us simplify and speed up the appraisal of damaged vehicles. The fact that VVR’s values are based on actual vehicle usage data eliminates subjectivity from the evaluation process. It has become a very good reference tool for our appraisers, resulting in increased accuracy.
Our positive experience with VVR prompted us to install CARFAX Canada’s widget on all our VLPs and VDPs to offer more accurate trade-in assessments to our customers. Since then, we’ve seen an increase of leads from our website, and above all, an increase in their quality. Leads who use the widget seem to be more serious, and we find it easier to get in touch with them compared to our previous widgets.”
Guillaume Girard, General Manager, Girard Automobile, Repentigny, QC
Try our valuation suite free for one month!
Complete the form below and your CARFAX Canada rep will be in touch to set up your free trial, with no contract obligations.