A powerful way to leverage the trusted CARFAX Canada brand

Advantage Dealer Program

The CARFAX Canada Advantage Dealer program distinguishes dealers who demonstrate their commitment to transparency by providing a CARAX Canada Vehicle History Report on every vehicle they sell. 
Eligible dealers get exclusive access to free Advantage Dealer point-of-purchase materials for their store and website that help to:

  • Attract more customers to their store
  • Build credibility with customers
  • Set themselves apart from the competition

*Certain point-of-purchase materials are not available to all Advantage Dealers. Please speak with your CARFAX Canada rep to find out which options are available to you.

Interested in becoming an Advantage Dealer?

Fill out the form below and we’ll contact you:


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Don’t just say you’re trustworthy,

When used car shoppers see the CARFAX Canada Advantage Dealer logo, they know they can trust the dealer to be honest about the vehicle’s history, and that helps them buy with greater confidence.

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Among used car shoppers who know CARFAX Canada, over 80% believe that the brand is trustworthy and helps build confidence in their vehicle choice.1

The Advantage Dealer Program helps participating dealers highlight their commitment to transparency in new ways, and drive trust and confidence with consumers like never before!

1 CARFAX Canada Brand Awareness Survey. November 2018. Surveyed 1000 Canadians who bought a used vehicle within the past 12 months of survey date or intend to buy a used vehicle in the next 12 months of survey date.