Welcome to the CARFAX Canada Brand Hub!

Your one-stop-shop for CARFAX Canada brand assets and templates. Use these assets to spice up your internal PowerPoint presentations, company emails and desktop/Zoom backgrounds. 

CARFOX with coffee

 

Our Brand Style Guide

Your complete guide to the CARFAX Canada brand.

For a more in-depth look at our visual identity and the philosophy behind it, check out the CARFAX Canada Style Guide. Otherwise, keep scrolling for everyday assets. 

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Core Brand Logo

It is essential to the integrity of the CARFAX Canada brand that our logo be used in accordance with our guidelines.
Visit our Logo Usage Guidelines page to download the logo package and learn how to use our logo correctly. 

CFC-Logo

 

Photography

A great photograph can change the entire trajectory of our business. In other words, photography is vital to the success of our brand and should be treated as an essential part of our brand executions.

Our photo catalogue is broken down into various categories including themed stock photos, scene photos featuring CAR FOX, and consumer and dealer persona images.

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CARFAX Canada Stock Photos

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CAR FOX Scene Photos

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Customer Personas

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CAR FOX

Here you'll find a whole array of CAR FOX images in a myriad of engaging poses.

Please keep in mind that CAR FOX is the brand advocate of CARFAX Canada and does not endorse any brand but ours. He is always friendly, approachable, supportive, and empathetic.

Please refer to the CARFAX Canada Brand Guide before utilizing him in any of your internal communications. CAR FOX is used in external facing communications at the approval of the marketing department. 

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CAR FOX for Quebec

In an effort to make CAR FOX more relatable and trusted by our Quebec audience, as well as to meet regulations around the use of English on Quebec-facing marketing materials, CAR FOX’s shirt will display our logo.

*ONLY to be used in French materials. If you'd like access to these versions of CAR FOX please contact the Creative Manager.

CAR FOX Mascot Costume

The costume is a social media and engagement tool for both digital and physical spaces. Having the costume make an appearance will require planning and approvals, whether it’s for internal or external use – it is a time commitment for the person in the suit and those that are there to act as handlers. For any CAR FOX mascot appearance request, there must be an actionable goal that is clearly defined. To request a CAR FOX appearance contact a Marketing Specialist.

CAR FOX full body - EN-1

 

Templates

In this section you'll find links to CARFAX Canada approved template files including french and english letterhead in a Microsoft Word document, a PowerPoint template file, and a helpful PowerPoint guide which gives you tips and tricks about getting the most out of our new template. The PowerPoint template will act as a great starting point for all internal and external facing presentations.

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Letterhead Template

English >       French > 

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PowerPoint Template

English >       French > 

 

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View the PowerPoint skills session,
'Mastering the New Template'

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Font Files

Please reference our Brand Guide for any questions surrounding our approved typefaces, the way we use typography to communicate clearly, and some helpful usage tips.

Any typeface not listed below will be considered unauthorized for use.

NotoSample

Noto Sans

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LibreSample

Libre Franklin

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Fun Stuff!

In this section you'll get access to all sorts of fun CARFAX imagery including CAR FOX in his ugly holiday sweater, Zoom backgrounds, and desktop backgrounds.

Keep checking back here because the list of fun items will continue to grow over time.

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Fun Collage 2023

Questions? Special requests?

If you have any questions or special requests about the brand guidelines or other file requirements feel free to reach out to the creative team.

branding@carfax.ca

Updated February 2023      © 2023 CARFAX Canada