Understanding what transforms a customer into an advocate for your dealership — or worse, a detractor who warns others away — is crucial for long-term success. While you might assume it's about...

Your customers are open to sharing their car buying experience on social media, but most never do. The problem? No one is asking them to.

We surveyed Canadian car buyers, and while only 19% told us...

In Part 1,we explored the growing threat of VIN fraud and why awareness matters. Now, let's turn to practical solutions that can protect your dealership and build customer trust.

Stolen vehicles disguised with fake identities are circulating in the Canadian market. We estimate that over 372,000 cloned VINs (Vehicle Identification Number) are on the road right now, making VIN...

Your customers are rewriting the playbook on vehicle buying. Our latest research reveals that 17% of Canadian used car buyers turned to generative AI in their last search, a big leap from a mere 5%...

Our latest research found that nearly two-thirds (64%) of Canadian used car buyers make a shortlist before settling on the car they want. These buyers comb through listings to compare the pros and...

Trust is the foundation of any successful service provider-customer relationship. Yet, our latest survey data reveals that customer trust in service providers may not be as strong as you think.