CARFAX Canada Driving Insights

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Driving Insights

With Drew Harden

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How to Stop Customer Pain Points Before They Start

We all want two things – to sell more cars, and to create more happy customers. Unfortunately, we know there are parts of the used car buying process that may cause some friction between you and...

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Used car buyers are testing your knowledge – can you pass?

Attention dealers; used car buyers are testing you on your vehicle knowledge. 51% of Canadian used car buyers told us the last time they bought a vehicle, they tested the sales person by asking a...

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How to sell more Certified Pre-Owned vehicles

Certified Pre-Owned (CPO) programs offer a great opportunity to increase your gross. However, the word certified means different things to different people, which creates confusion for customers...

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How to make sure your listings beat the competition

Right now, your next customer is ready to buy. They have spent hours researching vehicles online, and he or she is comparing the listings for two used vehicles that are nearly identical. One...

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Building a website that sells cars

Browsing dealerships – lots of them – is still a popular way to shop for used vehicles. But, if you’re picturing someone spending their Saturday going from lot to lot, it’s time for an update....

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Why did that customer leave?

Ideally, Canadian used car buyers should be comfortable buying a car after visiting one dealership. However, the average buyer visits 2.9 dealerships, with only one in three visiting a single...

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Auto Remarketing Canada 2018 – Keynote Presentation

Exclusive access to slides from the keynote presentation at 2018’s Auto Remarketing Canada Conference.

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