CARFAX Canada Driving Insights


Latest Articles

Why customers buy warranties (and why they don’t)

With customers saying they would be interested in buying warranties online, understanding why customers buy these products becomes even more important. If this process is online, it means you don’t...

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How should you prepare for online vehicle buyers?

The majority of car buyers find their next vehicle online and there are many different tools available that make it possible to purchase that vehicle online too. But how many car buyers are ready to...

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How important is a physical dealership for your customers?

With car buyers relying heavily on online tools to find their next vehicle, the era of spending a Saturday going from dealership to dealership, kicking tires and collecting brochures is long gone....

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Where are used car buyers finding their cars?

Used car buyers are very invested in their vehicle search. Not only do they have to find the right make and model, they also need to select the ideal unit, which could be why the typical used car...

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Where Are New Car Buyers Finding Their Cars?

When it comes to trying to connect new car buyers with your vehicles, sources like listing sites, reviews, manufacturers, and many others all offer to help with this. But with so many options...

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How Comfortable Are Your Customers With Buying a Car That’s Been in an Accident?

Accidents are unexpected, frustrating and stressful, but they’re an unfortunate reality of driving. Vehicle damage, big and small, can be repaired and impacted vehicles will often continue operating...

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When it Comes to Used Cars, What Vehicle Details do Your Customers Actually Care About?

Used car buyers have an additional challenge – while figuring out what make and model of vehicle they’d like to buy, they also have to decide which specific unit is right for them. Having the right...

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