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Latest Articles

VIN Fraud Uncovered: Protecting Your Customers and Your Dealership (Part 2 of 2)

In Part 1,we explored the growing threat of VIN fraud and why awareness matters. Now, let's turn to practical solutions that can protect your dealership and build customer trust.

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VIN Fraud Uncovered: Protecting Your Customers and Your Dealership (Part 1 of 2)

Stolen vehicles disguised with fake identities are circulating in the Canadian market. We estimate that over 372,000 cloned VINs (Vehicle Identification Number) are on the road right now, making VIN...

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How Artificial Intelligence (AI) May Help Sell Your Next Car

Your customers are rewriting the playbook on vehicle buying. Our latest research reveals that 17% of Canadian used car buyers turned to generative AI in their last search, a big leap from a mere 5%...

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From Shortlist to Sold: Sealing the Deal with Used Car Buyers

Our latest research found that nearly two-thirds (64%) of Canadian used car buyers make a shortlist before settling on the car they want. These buyers comb through listings to compare the pros and...

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How Much Do Your Service Customers Really Trust You?

Trust is the foundation of any successful service provider-customer relationship. Yet, our latest survey data reveals that customer trust in service providers may not be as strong as you think.

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New Consumer Trends in Used Car Research and the Rise of AI

Nearly all Canadian used car buyers begin their search online, but their go-to sources are changing. Our latest research shows that used car buyers trust channels like dealership and listing sites...

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EVs Are Gaining Traction – Don’t Miss Out on Sales

Electric vehicle adoption is showing no signs of slowing down. Canadians are becoming more interested in getting behind of the wheel of EVs, but for some, there’s still some hesitancy about...

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