CARFAX Canada Driving Insights

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Driving Insights

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Get Customers to Trust Your Advice

The next customer that walks into your dealership may leave with one of your cars but is unlikely to take your advice. While a car buyer seeking advice will consult 2-3 sources while shopping, a...

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The Good, the Bad and the Ugly. Where are car buyers getting advice?

It’s not hard to find advice on which car to buy and how to handle the purchase process. In a survey of 2000 recent new and used car buyers, CARFAX Canada Driving Insights found that 90% of car...

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Canadian’s Attitudes Towards Buying a Car Online Have Changed.

When we first asked car buyers if they would like to buy their next vehicle online, it was late 2019 and only 12% of Canadian used car buyers were ready to buy entirely online. Since then, the...

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Key to Trade-In Values: Early and Accurate

The trade-in process continues to be a point of dissatisfaction for new and used car buyers. Luckily, we already know that you can win more trades and create more satisfied customers by adjusting...

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Help Canadians Keep Up with Their Car Maintenance

1 in 3 Canadian vehicle owners admit to not keeping up on their maintenance. It’s not that they don’t want to maintain their vehicles, they simply just don’t remember. People still forget their...

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How to Help Your Customers Enjoy the Used Car Buying Process

As Canadian car dealership managers and staff, you have a tough job – helping millions of Canadians find the perfect car for them. We asked Canadians how they felt about the used car buying...

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How Do Your Customers Feel About Their Cars?

A salesperson can sell more cars in a month than their customers will own in a lifetime. Buying or selling a car is something we deal with every day, buying and owning a car is a big deal for your...

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