CARFAX Canada Driving Insights


Latest Articles

EVs: Customer Dealbreakers and Dealmakers

There’s no disputing that electric vehicle demand is growing in Canada. According to S&P Global Mobility, zero-emission vehicles accounted for 1 in 8 new vehicles registered in Canada in Q3 2023....

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Online Listings Are Where Customers Are Won

Right now, your next customer is ready to buy. They’ve spent hours researching online, and they’re comparing the listings for two used vehicles that are nearly identical. The only difference? One...

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Used Car Buying in 2023 – What’s Changed and Why it Matters

As you know, time changes everything, and your customers are not immune to this.

We looked at some of our previous stats and asked Canadian used car buyers the same questions to see if their answers...

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The New Landscape of Customer Reviews

Online reviews have become the compass guiding consumers on where to spend their money wisely. This holds true, especially when it comes to the car-buying journey. A whopping 69% of Canadian used...

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Winning Trades in a Seller’s Market

The secret’s out — your customers know it’s a seller’s market.

In 2022, 40% of Canadian used car buyers who turned down a trade-in offer did so because they found a better one elsewhere. That’s...

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Win More Trades: Recognize Your Customers’ Hard Work

It’s well known that the used car buying process doesn’t start when a customer shows up at your dealership’s lot, and today’s customers are more prepared than ever with available information. When it...

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Why Did Your Customer Turn Down Your Offer?

If you want to win more trades, you need to know exactly what makes a buyer reject or accept a deal. Today’s used car buyers seem to be accepting offers more frequently, but that’s not completely the...

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