What you need to know 

• Customers are actively forming price expectations before they ever speak to a dealer, using a mix of comparable listings, valuation tools, artificial intelligence (AI) and...

Key Takeaways: 

• EV demand hasn’t disappeared—it’s shifted. While gas still dominates (56.2%), four in ten buyers are open to electrification, with hybrids the clear entry point (26.6%), not full...

What you need to know

The average vehicle age on Canadian roads is 10.7 years and climbing. This means increased repair and maintenance demand as owners try to stretch out vehicle lifespans —...

Even loyal customers aren’t always frequent visitors to your shop. Nearly a third (32%) of vehicle owners service their vehicles infrequently — every 7–9 months or less often. This represents a...

Understanding what transforms a customer into an advocate for your dealership — or worse, a detractor who warns others away — is crucial for long-term success. While you might assume it's about...

Your customers are open to sharing their car buying experience on social media, but most never do. The problem? No one is asking them to.

We surveyed Canadian car buyers, and while only 19% told us...

In Part 1,we explored the growing threat of VIN fraud and why awareness matters. Now, let's turn to practical solutions that can protect your dealership and build customer trust.