CARFAX Canada Driving Insights

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Driving Insights

With Drew Harden

Featured articles

Used car buyers are testing your knowledge – can you pass?

Attention dealers; used car buyers are testing you on your vehicle knowledge. 51% of Canadian used car buyers told us the last time they bought a vehicle, they tested the sales person by asking a question they already researched the answer to.

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Other popular articles

Win the trade today and a customer for tomorrow

Have you ever heard of someone winning a deal and losing a customer at the same time? Winning a trade today is great, but the business of selling cars and getting great trades is quickly becoming...

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Win more trades: Recognize your customers’ hard work

It’s well known that the used car buying process doesn’t start when a customer shows up at your dealership’s lot. It’s likely that the customer has done hours of research beforehand and may...

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Why did that customer turn down your trade-in offer?

If you want to win more trades, you need to know exactly what makes a buyer reject or accept a deal. Today’s used car buyers are hard to impress; 45% of them that go through the trade-in process...

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Millennials: Not Only Online

New Generation, New Hurdles

Do you know what millennials are thinking when they visit your dealership? This generation loves to begin their used car search online, find the vehicle they’re...

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How to Stop Customer Pain Points Before They Start

We all want two things – to sell more cars, and to create more happy customers. Unfortunately, we know there are parts of the used car buying process that may cause some friction between you and...

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Used car buyers are testing your knowledge – can you pass?

Attention dealers; used car buyers are testing you on your vehicle knowledge. 51% of Canadian used car buyers told us the last time they bought a vehicle, they tested the sales person by asking a...

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How to sell more Certified Pre-Owned vehicles

Certified Pre-Owned (CPO) programs offer a great opportunity to increase your gross. However, the word certified means different things to different people, which creates confusion for customers...

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