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When it Comes to Used Cars, What Vehicle Details do Your Customers Actually Care About?

Fri, Sep 9, 2022

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Used car buyers have an additional challenge – while figuring out what make and model of vehicle they’d like to buy, they also have to decide which specific unit is right for them. Having the right information about a potential vehicle is essential if a customer is going to choose to buy from you, and missing information could make a customer assume the worst.

When it comes to selecting a specific unit, this is the information your customers really care about: over 4 out of 5 say that mileage info, current condition, accident information, and maintenance history were the most important during their recent purchase. Information like the number of previous owners and the location of previous ownership is still important but to fewer buyers.

article-7-ENA crucial component of marketing used vehicles is ensuring potential customers have the right information to decide if a specific vehicle is right for them. To ensure customers have all the information they need, feature mileage, current condition, as well as accident and maintenance history prominently on your listings. Being upfront about the condition and history of a vehicle can also help you avoid having a price that is suspiciously low or unjustifiably high, and shows customers you’re a dealer they can trust to be transparent with them.

Explore how our research can be applied at your dealership to help you win more business - request a consultation with a CARFAX Canada Rep:

Driving Insights
Driving Insights takes your questions about Canadian car owners and finds the answers! Our proprietary research looks closely at the motives and behaviours of today’s car owners to uncover exclusive insights you won’t find anywhere else. To date, we’ve surveyed over 9,000 Canadians to identify their biggest pain points when buying, selling, and servicing their vehicles. If there’s a question you’d like us to address, email insights@carfax.ca and we’ll get you some answers!

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