Logo Usage Guideline

Minimum size

Placing on top of solid colours and photos

Solid Colours:

• Use the "standard" logo on white, light and medium colours - until the black boxes become difficult to see.
  
  
• Use the "reverse" logo on medium dark, dark and black colours.

Background Photo:

• Avoid images loaded with too much detail.
  
  
• Darken or lighten the area behind the logo to ensure good visibility of the logo.

Clear space

To ensure readability, always keep the minimum clear space around the logo.

This isolates the logo from any competitive graphic elements such as other logos or texts which could conflict, overload or reduce the impact of the logo.

• The minimum free space is defined by the height of the X, shown in grey.
  
  
• The proportions of this clear space should be maintained as the size of the logo is scaled.

Unacceptable usage

It is important for brand success that the logo be displayed correctly. This includes using the correct colours, relative positioning and size of the elements.

DO NOT compromise the logo by:

• Rotating, skewing, or distorting in any way – this includes adding text treatments like drop shadows and outlines.
  
  
• Adding line(s) of text directly below, above, or beside the logo.

Web Buttons

These buttons are to be used online only. Please do not use them in print materials.

Dealer sites:

The VIEW REPORT(A) button has been designed to be used on your used vehicle listings.

Listing sites:

The VIEW REPORT(A), BUY REPORT(B) and REQUEST REPORT(C) buttons are available for use on used vehicle listings.

If you require further clarification on the use of the CARFAX Canada logo, please contact the Branding Team.