The needs of a vehicle buyer can vary depending on if they’re going to buy new, used, or certified pre-owned. These changing needs impact how a dealership should provide information to potential...

If there ever was a typical length of car ownership, there isn’t one anymore. Now there are opportunities to win trades and sell cars after any length of ownership for both new and used car buyers.

The beginning of the car buying process starts with a motive – something that makes a new or used car buyer decide that it’s time to start shopping for a vehicle. A customer’s motivations will impact...