CARFAX Canada Driving Insights

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Latest Articles

Drew Harden

Recent Posts

Converting Cash Customers: How to Gain More Dealership Finance Customers

Once upon a time, a car buyer showed up to your store with a cooler full of cold hard cash because cash was king and paying cash could get you a better deal. Now, modern technology can approve...

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Which Marketing Messages Actually Bring Customers Into the Dealership?

Does your dealership proclaim that it’s been a proud member of the community since 1967? Invite people to come and see your new state of the art facility? Or maybe even tell everyone that you put...

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Is It Time To Change How Your Team Handles Sales and Finance?

Today, the typical vehicle buying process means that customers may spend hours building a relationship with a salesperson, only to be handed over to a business manager once they’ve finally worked out...

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Canadian’s Attitudes Towards Buying a Car Online Have Changed.

When we first asked car buyers if they would like to buy their next vehicle online, it was late 2019 and only 12% of Canadian used car buyers were ready to buy entirely online. Since then, the...

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Key to Trade-In Values: Early and Accurate

The trade-in process continues to be a point of dissatisfaction for new and used car buyers. Luckily, we already know that you can win more trades and create more satisfied customers by adjusting how...

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Help Canadians Keep Up with Their Car Maintenance

1 in 3 Canadian vehicle owners admit to not keeping up on their maintenance. It’s not that they don’t want to maintain their vehicles, they simply just don’t remember. People still forget their...

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How to Create Brand Loyal Customers

Brand loyalty is beneficial to both dealerships and OEMs since a loyal group of car owners means ongoing sales and revenue for both. Used car buyers are very interested in staying with the same brand...

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