The beginning of the car buying process starts with a motive – something that makes a new or used car buyer decide that it’s time to start shopping for a vehicle. A customer’s motivations will impact...

Once upon a time, a car buyer showed up to your store with a cooler full of cold hard cash because cash was king and paying cash could get you a better deal. Now, modern technology can approve...

Does your dealership proclaim that it’s been a proud member of the community since 1967? Invite people to come and see your new state of the art facility? Or maybe even tell everyone that you put...

Today, the typical vehicle buying process means that customers may spend hours building a relationship with a salesperson, only to be handed over to a business manager once they’ve finally worked out...

When we first asked car buyers if they would like to buy their next vehicle online, it was late 2019 and only 12% of Canadian used car buyers were ready to buy entirely online. Since then, the...

The trade-in process continues to be a point of dissatisfaction for new and used car buyers. Luckily, we already know that you can win more trades and create more satisfied customers by adjusting how...

1 in 3 Canadian vehicle owners admit to not keeping up on their maintenance. It’s not that they don’t want to maintain their vehicles, they simply just don’t remember. People still forget their...