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Is There a ‘Right Time’ to Reach Out to Your Customers About Trading In? | Driving Decisions

If there ever was a typical length of car ownership, there isn’t one anymore. Now there are opportunities to win trades and sell cars after any length of ownership for both new and used car buyers.

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What Motivates a Car Buyer to Start Their Search? | Driving Decisions

The beginning of the car buying process starts with a motive – something that makes a new or used car buyer decide that it’s time to start shopping for a vehicle. A customer’s motivations will impact...

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Converting Cash Customers: How to Gain More Dealership Finance Customers

Once upon a time, a car buyer showed up to your store with a cooler full of cold hard cash because cash was king and paying cash could get you a better deal. Now, modern technology can approve...

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Which Marketing Messages Actually Bring Customers Into the Dealership?

Does your dealership proclaim that it’s been a proud member of the community since 1967? Invite people to come and see your new state of the art facility? Or maybe even tell everyone that you put...

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Is It Time To Change How Your Team Handles Sales and Finance?

Today, the typical vehicle buying process means that customers may spend hours building a relationship with a salesperson, only to be handed over to a business manager once they’ve finally worked out...

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Canadian’s Attitudes Towards Buying a Car Online Have Changed.

When we first asked car buyers if they would like to buy their next vehicle online, it was late 2019 and only 12% of Canadian used car buyers were ready to buy entirely online. Since then, the...

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Key to Trade-In Values: Early and Accurate

The trade-in process continues to be a point of dissatisfaction for new and used car buyers. Luckily, we already know that you can win more trades and create more satisfied customers by adjusting how...

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