The next customer that walks into your dealership may leave with one of your cars but is unlikely to take your advice. While a car buyer seeking advice will consult 2-3 sources while shopping, a...
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It’s not hard to find advice on which car to buy and how to handle the purchase process. In a survey of 2000 recent new and used car buyers, CARFAX Canada Driving Insights found that 90% of car...
When we first asked car buyers if they would like to buy their next vehicle online, it was late 2019 and only 12% of Canadian used car buyers were ready to buy entirely online. Since then, the...
The trade-in process continues to be a point of dissatisfaction for new and used car buyers. Luckily, we already know that you can win more trades and create more satisfied customers by adjusting how...
1 in 3 Canadian vehicle owners admit to not keeping up on their maintenance. It’s not that they don’t want to maintain their vehicles, they simply just don’t remember. People still forget their...
As Canadian car dealership managers and staff, you have a tough job – helping millions of Canadians find the perfect car for them. We asked Canadians how they felt about the used car buying process...
A salesperson can sell more cars in a month than their customers will own in a lifetime. Buying or selling a car is something we deal with every day, buying and owning a car is a big deal for your...