If you want to win more trades, you need to know exactly what makes a buyer reject or accept a deal. Today’s used car buyers seem to be accepting offers more frequently, but that’s not completely the...

Have you ever heard of someone winning a deal and losing a customer at the same time? Winning a trade today is great, but the business of selling cars and getting great trades is quickly becoming...

With customers saying they would be interested in buying warranties online, understanding why customers buy these products becomes even more important. If this process is online, it means you don’t...

The majority of car buyers find their next vehicle online and there are many different tools available that make it possible to purchase that vehicle online too. But how many car buyers are ready to...

With car buyers relying heavily on online tools to find their next vehicle, the era of spending a Saturday going from dealership to dealership, kicking tires and collecting brochures is long gone....

Used car buyers are very invested in their vehicle search. Not only do they have to find the right make and model, they also need to select the ideal unit, which could be why the typical used car...

When it comes to trying to connect new car buyers with your vehicles, sources like listing sites, reviews, manufacturers, and many others all offer to help with this. But with so many options...