CARFAX Canada Driving Insights


Latest Articles

New Car Buyers: What Are They Looking For? | Driving Decisions

The needs of a vehicle buyer can vary depending on if they’re going to buy new, used, or certified pre-owned. These changing needs impact how a dealership should provide information to potential...

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Is There a ‘Right Time’ to Reach Out to Your Customers About Trading In? | Driving Decisions

If there ever was a typical length of car ownership, there isn’t one anymore. Now there are opportunities to win trades and sell cars after any length of ownership for both new and used car buyers.

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What Motivates a Car Buyer to Start Their Search? | Driving Decisions

The beginning of the car buying process starts with a motive – something that makes a new or used car buyer decide that it’s time to start shopping for a vehicle. A customer’s motivations will impact...

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Looking Back to Drive Forward – Top 3 Insights from 2021

In 2021, we surveyed over 2000 new and used car buyers to help bring you the insights necessary to be even more successful throughout another tough year in the auto industry. We looked at a variety...

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Converting Cash Customers: How to Gain More Dealership Finance Customers

Once upon a time, a car buyer showed up to your store with a cooler full of cold hard cash because cash was king and paying cash could get you a better deal. Now, modern technology can approve...

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The Case for Starting the Finance Journey on your Website

You’ve just spent three hours with a customer and when it’s time to run their credit, you learn the bank won't even loan them a pen. So, you decide to discuss credit up-front with your next customer...

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Which Marketing Messages Actually Bring Customers Into the Dealership?

Does your dealership proclaim that it’s been a proud member of the community since 1967? Invite people to come and see your new state of the art facility? Or maybe even tell everyone that you put...

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