CARFAX Canada Driving Insights

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Three Innovation Opportunities for 2020

 

As we kick off 2020, there are many opportunities to consider regarding the future of customer experience including selling vehicles entirely online, putting an end to negotiation, or even letting customers choose their sales rep. But what do your customers want?  We took these ideas to...

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Other popular articles

Why did that customer turn down your trade-in offer?

If you want to win more trades, you need to know exactly what makes a buyer reject or accept a deal. Today’s used car buyers are hard to impress; 45% of them that go through the trade-in process...

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Millennials: Not Only Online

New Generation, New Hurdles

Do you know what millennials are thinking when they visit your dealership? This generation loves to begin their used car search online, find the vehicle they’re...

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How to Stop Customer Pain Points Before They Start

We all want two things – to sell more cars, and to create more happy customers. Unfortunately, we know there are parts of the used car buying process that may cause some friction between you and...

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Used car buyers are testing your knowledge – can you pass?

Attention dealers; used car buyers are testing you on your vehicle knowledge. 51% of Canadian used car buyers told us the last time they bought a vehicle, they tested the sales person by asking a...

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How to sell more Certified Pre-Owned vehicles

Certified Pre-Owned (CPO) programs offer a great opportunity to increase your gross. However, the word certified means different things to different people, which creates confusion for customers...

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How to make sure your listings beat the competition

Right now, your next customer is ready to buy. They have spent hours researching vehicles online, and he or she is comparing the listings for two used vehicles that are nearly identical. One...

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Building a website that sells cars

Browsing dealerships – lots of them – is still a popular way to shop for used vehicles. But, if you’re picturing someone spending their Saturday going from lot to lot, it’s time for an update....

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