When we first asked car buyers if they would like to buy their next vehicle online, it was late 2019 and only 12% of Canadian used car buyers were ready to buy entirely online. Since then, the...

The trade-in process continues to be a point of dissatisfaction for new and used car buyers. Luckily, we already know that you can win more trades and create more satisfied customers by adjusting how...

1 in 3 Canadian vehicle owners admit to not keeping up on their maintenance. It’s not that they don’t want to maintain their vehicles, they simply just don’t remember. People still forget their...

Brand loyalty is beneficial to both dealerships and OEMs since a loyal group of car owners means ongoing sales and revenue for both. Used car buyers are very interested in staying with the same brand...

Getting rid of negotiation is an idea that many dealerships are experimenting with. After all, negotiation has always been a top pain point for used car buyers, and in today’s online listing...

The service department is often referred to as the backbone of the dealership; it’s known to bring hard-earned customers back in again and again. Surprisingly, we found that on average only 31% of...

Loyal service customers are extremely profitable. Not only do these customers spend their time and money in the service bay, but 55% of used car buyers who service at a dealership will buy their next...