Your customers are rewriting the playbook on vehicle buying. Our latest research reveals that 17% of Canadian used car buyers turned to generative AI in their last search, a big leap from a mere 5%...

Our latest research found that nearly two-thirds (64%) of Canadian used car buyers make a shortlist before settling on the car they want. These buyers comb through listings to compare the pros and...

Trust is the foundation of any successful service provider-customer relationship. Yet, our latest survey data reveals that customer trust in service providers may not be as strong as you think.

Nearly all Canadian used car buyers begin their search online, but their go-to sources are changing. Our latest research shows that used car buyers trust channels like dealership and listing sites...

Electric vehicle adoption is showing no signs of slowing down. Canadians are becoming more interested in getting behind of the wheel of EVs, but for some, there’s still some hesitancy about...

Electric vehicles aren’t a shiny new thing anymore – in fact they date back to the 1800s. But despite their long history and now growing popularity, most Canadian car buyers still know very little...

So, you’ve closed the deal. The paperwork is signed. You walk back to your desk and look up at the leaderboard; you’ve just put another satisfied customer behind the wheel.

End of story. Everyone’s...