CARFAX Canada Driving Insights

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Latest Articles

From Shortlist to Sold: Sealing the Deal with Used Car Buyers

Our latest research found that nearly two-thirds (64%) of Canadian used car buyers make a shortlist before settling on the car they want. These buyers comb through listings to compare the pros and...

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How Much Do Your Service Customers Really Trust You?

Trust is the foundation of any successful service provider-customer relationship. Yet, our latest survey data reveals that customer trust in service providers may not be as strong as you think.

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New Consumer Trends in Used Car Research and the Rise of AI

Nearly all Canadian used car buyers begin their search online, but their go-to sources are changing. Our latest research shows that used car buyers trust channels like dealership and listing sites...

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EVs Are Gaining Traction – Don’t Miss Out on Sales

Electric vehicle adoption is showing no signs of slowing down. Canadians are becoming more interested in getting behind of the wheel of EVs, but for some, there’s still some hesitancy about...

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Your Customers Are Confused About EVs

Electric vehicles aren’t a shiny new thing anymore – in fact they date back to the 1800s. But despite their long history and now growing popularity, most Canadian car buyers still know very little...

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Losing Customers? What Does Your Post-Purchase Care Look Like?

So, you’ve closed the deal. The paperwork is signed. You walk back to your desk and look up at the leaderboard; you’ve just put another satisfied customer behind the wheel.

End of story. Everyone’s...

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How Auto Theft is Impacting Car Buyers

Auto theft is on the rise in Canada. Reports of carjackings, key fob copying under the cover of darkness, and cloned VINs have been dominating media headlines.

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