CARFAX Canada Driving Insights


Driving Insights


Featured articles

Three Innovation Opportunities for 2020


As we kick off 2020, there are many opportunities to consider regarding the future of customer experience including selling vehicles entirely online, putting an end to negotiation, or even letting customers choose their sales rep. But what do your customers want?  We took these ideas to...

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Other popular articles

How to Defeat the #1 Pain Point of Canadian Used Car Buyers

After surveying thousands of Canadians, we found that the biggest pain points customers have when buying used cars is that they don’t know if the vehicle is in good shape. Purchasing a car is one...

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The Rules to Maintaining Meaningful Relationships with Your Customers

As you already know, maintaining relationships with your customers is extremely important. We found that the leading reason customers return to the same dealership is because of a great...

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What Drives Dealership Loyalty?

Used car buyers want to come back to your dealership. We found that right after buying a car 64% say that they plan to return to the same dealership for their next car. However, once it finally...

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How to Create Brand Loyal Customers

Brand loyalty is beneficial to both dealerships and OEMs since a loyal group of car owners means ongoing sales and revenue for both. Used car buyers are very interested in staying with the same...

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Should I Adopt a “No-Haggle” Approach?

Getting rid of negotiation is an idea that many dealerships are experimenting with. After all, negotiation has always been a top pain point for used car buyers, and in today’s online listing...

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Customers Pick Their Car, it’s Time to Let Them Pick a Salesperson

The process of finding a vehicle has evolved over the years but one part that hasn’t changed is how a potential buyer meets their salesperson. For 2 out of 3 car buyers, they meet the person who...

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Is it Time to Move Your Sales Online?

Canadians are buying more items than ever online, but are your customers ready to buy their next used vehicle online? When we say “online,” we mean that every step of the buying process, from...

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