Brand loyalty is beneficial to both dealerships and OEMs since a loyal group of car owners means ongoing sales and revenue for both. Used car buyers are very interested in staying with the same brand...

Getting rid of negotiation is an idea that many dealerships are experimenting with. After all, negotiation has always been a top pain point for used car buyers, and in today’s online listing...

The service department is often referred to as the backbone of the dealership; it’s known to bring hard-earned customers back in again and again. Surprisingly, we found that on average only 31% of...

Loyal service customers are extremely profitable. Not only do these customers spend their time and money in the service bay, but 55% of used car buyers who service at a dealership will buy their next...

We all want two things – to sell more cars, and to create more happy customers. Unfortunately, we know there are parts of the used car buying process that may cause some friction between you and the...

Certified Pre-Owned (CPO) programs offer a great opportunity to increase your gross. However, the word certified means different things to different people, which creates confusion for customers and...

Browsing dealerships – lots of them – is still a popular way to shop for used vehicles. But, if you’re picturing someone spending their Saturday going from lot to lot, it’s time for an update. Today,...