Before driving away in their next vehicle, car buyers need to decide what type of vehicle they’ll buy, what make and model, and where they should buy it. Commonly, customers have decided on one or...

Certified pre-owned (CPO) programs have become extremely popular, with almost all manufacturers and dealerships offering some version of it. But the cost and components of a certified program can...

Buying a used car is very different than buying new. There is no ‘used car factory’ that can produce vehicles with all the ideal options to the buyer, so on top of having to decide which make and...

The needs of a vehicle buyer can vary depending on if they’re going to buy new, used, or certified pre-owned. These changing needs impact how a dealership should provide information to potential...

If there ever was a typical length of car ownership, there isn’t one anymore. Now there are opportunities to win trades and sell cars after any length of ownership for both new and used car buyers.

The beginning of the car buying process starts with a motive – something that makes a new or used car buyer decide that it’s time to start shopping for a vehicle. A customer’s motivations will impact...

Once upon a time, a car buyer showed up to your store with a cooler full of cold hard cash because cash was king and paying cash could get you a better deal. Now, modern technology can approve...