Online reviews have become the compass guiding consumers on where to spend their money wisely. This holds true, especially when it comes to the car-buying journey. A whopping 69% of Canadian used...

The secret’s out — your customers know it’s a seller’s market.

In 2022, 40% of Canadian used car buyers who turned down a trade-in offer did so because they found a better one elsewhere. That’s...

It’s well known that the used car buying process doesn’t start when a customer shows up at your dealership’s lot, and today’s customers are more prepared than ever with available information. When it...

If you want to win more trades, you need to know exactly what makes a buyer reject or accept a deal. Today’s used car buyers seem to be accepting offers more frequently, but that’s not completely the...

Have you ever heard of someone winning a deal and losing a customer at the same time? Winning a trade today is great, but the business of selling cars and getting great trades is quickly becoming...

With customers saying they would be interested in buying warranties online, understanding why customers buy these products becomes even more important. If this process is online, it means you don’t...

The majority of car buyers find their next vehicle online and there are many different tools available that make it possible to purchase that vehicle online too. But how many car buyers are ready to...