The needs of a vehicle buyer can vary depending on if they’re going to buy new, used, or certified pre-owned. These changing needs impact how a dealership should provide information to potential...
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If there ever was a typical length of car ownership, there isn’t one anymore. Now there are opportunities to win trades and sell cars after any length of ownership for both new and used car buyers.
The beginning of the car buying process starts with a motive – something that makes a new or used car buyer decide that it’s time to start shopping for a vehicle. A customer’s motivations will impact...
In 2021, we surveyed over 2000 new and used car buyers to help bring you the insights necessary to be even more successful throughout another tough year in the auto industry. We looked at a variety...
Once upon a time, a car buyer showed up to your store with a cooler full of cold hard cash because cash was king and paying cash could get you a better deal. Now, modern technology can approve...
You’ve just spent three hours with a customer and when it’s time to run their credit, you learn the bank won't even loan them a pen. So, you decide to discuss credit up-front with your next customer...
Does your dealership proclaim that it’s been a proud member of the community since 1967? Invite people to come and see your new state of the art facility? Or maybe even tell everyone that you put...