CARFAX Canada Driving Insights

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Three Innovation Opportunities for 2020

 

As we kick off 2020, there are many opportunities to consider regarding the future of customer experience including selling vehicles entirely online, putting an end to negotiation, or even letting customers choose their sales rep. But what do your customers want?  We took these ideas to...

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Other popular articles

Sell Your Service Department to Sell More Cars

Did you know that your most effective used car sales team is likely your service department? Among used car buyers who service at a dealership, 74% shop that dealership for their next used...

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Win the trade today and a customer for tomorrow

Have you ever heard of someone winning a deal and losing a customer at the same time? Winning a trade today is great, but the business of selling cars and getting great trades is quickly becoming...

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Win more trades: Recognize your customers’ hard work

It’s well known that the used car buying process doesn’t start when a customer shows up at your dealership’s lot. It’s likely that the customer has done hours of research beforehand and may...

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Why did that customer turn down your trade-in offer?

If you want to win more trades, you need to know exactly what makes a buyer reject or accept a deal. Today’s used car buyers are hard to impress; 45% of them that go through the trade-in process...

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Millennials: Not Only Online

New Generation, New Hurdles

Do you know what millennials are thinking when they visit your dealership? This generation loves to begin their used car search online, find the vehicle they’re...

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How to Stop Customer Pain Points Before They Start

We all want two things – to sell more cars, and to create more happy customers. Unfortunately, we know there are parts of the used car buying process that may cause some friction between you and...

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Used car buyers are testing your knowledge – can you pass?

Attention dealers; used car buyers are testing you on your vehicle knowledge. 51% of Canadian used car buyers told us the last time they bought a vehicle, they tested the sales person by asking a...

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