CARFAX Canada Driving Insights


Latest Articles

Converting Cash Customers: How to Gain More Dealership Finance Customers

Once upon a time, a car buyer showed up to your store with a cooler full of cold hard cash because cash was king and paying cash could get you a better deal. Now, modern technology can approve...

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The Case for Starting the Finance Journey on your Website

You’ve just spent three hours with a customer and when it’s time to run their credit, you learn the bank won't even loan them a pen. So, you decide to discuss credit up-front with your next customer...

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Which Marketing Messages Actually Bring Customers Into the Dealership?

Does your dealership proclaim that it’s been a proud member of the community since 1967? Invite people to come and see your new state of the art facility? Or maybe even tell everyone that you put...

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Do customers care about dealership groups?

Dealership groups suggest that through pooling the resources of many dealerships, they can offer their customers benefits beyond the capabilities of a single store. We wanted to know; how appealing...

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Is It Time To Change How Your Team Handles Sales and Finance?

Today, the typical vehicle buying process means that customers may spend hours building a relationship with a salesperson, only to be handed over to a business manager once they’ve finally worked out...

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Get Customers to Trust Your Advice

The next customer that walks into your dealership may leave with one of your cars but is unlikely to take your advice. While a car buyer seeking advice will consult 2-3 sources while shopping, a...

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The Good, the Bad and the Ugly. Where are car buyers getting advice?

It’s not hard to find advice on which car to buy and how to handle the purchase process. In a survey of 2000 recent new and used car buyers, CARFAX Canada Driving Insights found that 90% of car...

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