CARFAX Canada Driving Insights

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Driving Insights

With Drew Harden

Featured articles

Used car buyers are testing your knowledge – can you pass?

Attention dealers; used car buyers are testing you on your vehicle knowledge. 51% of Canadian used car buyers told us the last time they bought a vehicle, they tested the sales person by asking a question they already researched the answer to.

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Other popular articles

How to make sure your listings beat the competition

Right now, your next customer is ready to buy. They have spent hours researching vehicles online, and he or she is comparing the listings for two used vehicles that are nearly identical. One...

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Building a website that sells cars

Browsing dealerships – lots of them – is still a popular way to shop for used vehicles. But, if you’re picturing someone spending their Saturday going from lot to lot, it’s time for an update....

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Why did that customer leave?

Ideally, Canadian used car buyers should be comfortable buying a car after visiting one dealership. However, the average buyer visits 2.9 dealerships, with only one in three visiting a single...

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Auto Remarketing Canada 2018 – Keynote Presentation

Exclusive access to slides from the keynote presentation at 2018’s Auto Remarketing Canada Conference.

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Auto Remarketing Canada 2018 – Workshop

Exclusive access to slides from CARPROOF's workshop at 2018’s Auto Remarketing Canada Conference.

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How important are customer reviews?

It’s hard to gauge the importance of online reviews. Customers rarely mention if they read your reviews before coming to see you, and if a bad review caused them to shop elsewhere, you’ll likely...

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Where do silent leads come from?

Attracting used car buyers means knowing exactly what motivates them to visit your dealership. This has traditionally been a challenge because 43.5% of Canadian used car buyers are silent leads –...

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