Attention dealers; used car buyers are testing you on your vehicle knowledge. 51% of Canadian used car buyers told us the last time they bought a vehicle, they tested the sales person by asking a...
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Certified Pre-Owned (CPO) programs offer a great opportunity to increase your gross. However, the word certified means different things to different people, which creates confusion for customers and...
Browsing dealerships – lots of them – is still a popular way to shop for used vehicles. But, if you’re picturing someone spending their Saturday going from lot to lot, it’s time for an update. Today,...
Ideally, Canadian used car buyers should be comfortable buying a car after visiting one dealership. However, the average buyer visits 2.9 dealerships, with only one in three visiting a single store....
Exclusive access to slides from the keynote presentation at 2018’s Auto Remarketing Canada Conference.
Exclusive access to slides from CARPROOF's workshop at 2018’s Auto Remarketing Canada Conference.
Attracting used car buyers means knowing exactly what motivates them to visit your dealership. This has traditionally been a challenge because 43.5% of Canadian used car buyers are silent leads –...