New Generation, New Hurdles
Do you know what millennials are thinking when they visit your dealership? This generation loves to begin their used car search online, find the vehicle they’re interested...
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We all want two things – to sell more cars, and to create more happy customers. Unfortunately, we know there are parts of the used car buying process that may cause some friction between you and the...
Attention dealers; used car buyers are testing you on your vehicle knowledge. 51% of Canadian used car buyers told us the last time they bought a vehicle, they tested the sales person by asking a...
Certified Pre-Owned (CPO) programs offer a great opportunity to increase your gross. However, the word certified means different things to different people, which creates confusion for customers and...
Browsing dealerships – lots of them – is still a popular way to shop for used vehicles. But, if you’re picturing someone spending their Saturday going from lot to lot, it’s time for an update. Today,...
Ideally, Canadian used car buyers should be comfortable buying a car after visiting one dealership. However, the average buyer visits 2.9 dealerships, with only one in three visiting a single store....
